DEZEN the First Circular Fashion Accessory Brand
Designed and made in San Francisco with zero waste and circular design principles, DEZEN is an innovative fashion accessories brand for the eco-conscious generation.
Be a part of DEZEN’s color parade by joining us while giving back to planet and closing the loop.
Circular design impact - Regeneration of Resources
At DEZEN we make planet friendly fashion accessories reality. Our circular products are designed and made in the US from renewable, biodegradable, and reusable materials using a zero-waste process. Our signature design has a minimal carbon footprint with 5.5 times lower CO2 emissions compared to a mass-produced version. We also align with 7 of the 17 UN Sustainable Development Goals.
Our customers experience style and comfort while having the option to participate in the solution when they would like to move onto new styles. They can use our convenient free mailing program to return the pieces to DEZEN and receive material credit towards a new item. Our pieces can easily be disassembled to re-manufacture again and again.
Digital Fashion impact - Overproduction & Over-consumption
Digital fashion is another pathway to reducing the environmental harms of physical fashion. It allows brands to introduce new designs before producing them and only produce popular designs in a quantity that matches demand. It also offers customers the option of an expanded wardrobe without purchasing physical items and reduces the amount of fast fashion that is purchased (which has nearly doubled in the last two decades). For our digital presence we have developed AR filters on Snapchat, and will continue to add more products and experiment with new designs.
https://youtu.be/WpmYsKS9xNo?si=hnlkUjwJDSZaMuRy
Creating a hybrid wardrobe with a mix of digital fashion and high-quality circular designs will be the best alternative to the current fashion item that on average is only worn 7 times and contributes to being one of the largest polluters and waste generators on the planet.
By combining the physical and digital options DEZEN is a phygital brand that can easily move between the two and balance demand and resources. We are the first circular and digital fashion accessory brand that has addressed the issue of the harm fashion causes from all angles –materials, production process, and collection. And it hasn’t gone unnoticed as we recently won two awards from the International Design Awards in Fashion Design and Sustainability.
We’ve also built our presence on the Spatial Metaverse platform, Multiverse, and Voxels, so users can have an interactive experience and learn more about the circular economy, climate change, sustainability, our DEZEN brand, and have access to both our physical and digital products. Stay tuned and follow us to keep updated!
Interesting Facts
- We chose to start with hoop earrings because they are as old as time and span across the globe. Learn more about the History of hoop earrings.
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DEZEN believes supporting a healthy environment is important at every level and at least 1% from each of our sales goes to support alliance NGOs to make the world a cleaner, greener place through 1% for the Planet.
Redefining fashion accessories with a new, green mindset
At DEZEN, We believe doing good is looking good
Dilek Sezen is an interdisciplinary designer with an award-winning career specializing in luxury accessories. Her unique design approach by juxtaposing luxury, technology and circular design principles led to the creation of DEZEN.
After two decades of working in the world of luxury and couture fine jewelry, Dilek Sezen, a designer and artist, decided she wanted to be the change she wanted to see. The jewelry industry hadn’t changed in generations: they weren’t leveraging new technologies and there was minimal innovation on design and sustainability. This started Dilek down a journey of how to continue as a designer creating beautiful accessories but in a more sustainable way. Being near Silicon Valley she questioned why technology wasn’t being used to solve the many issues fashion has caused with regards to climate change. That journey led to the creation of DEZEN.
As an experienced entrepreneur who has worked and founded several start-up companies ranging from personal finance to mobile apps, to SaaS ERP platform, to now sustainable circular fashion Anjulina has a breadth of experience across several industries. She started her career in asset-based lending and had clients in several dozen industries across the country which was the beginning of her journey understanding how a variety of businesses work and noticing the parallels of what it takes to run a successful company. She’s also spent time in Product Management, Management Consulting, Banking and has a CPA.